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Domestic road visitors at heart of 2021 Outback Queensland tourism launch | Queensland Country Life



A domestic tourism market that is still unable to venture outside the borders of Australia was the target market for the gala launch of a Drive Outback Queensland Guide in Brisbane on Monday evening.

Launched by the Outback Queensland Tourism Association before a crowd of 75 travel agents and 60 outback tourism operators at its Outback Muster event, the new product has its eyes firmly on road travellers.

It unveils 12 tailored road trip itineraries throughout outback parts of the state ranging from luxury getaways to family friendly destinations to tailored bush hikes and ecological wonders.

As well as catering to drive holidays rather than airline travellers, the new product hopes to entice return visits as much as tourists that are new…

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